Leadership Case Studies
Get ready to dive into a collection of diverse case studies that I have designed while leading dynamic end-to-end experiences in the exciting realms of finance, payments, and telecom! As a principal designer and senior manager of product design, I've crafted both consumer and enterprise apps, as well as engaging web portals.
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Roles: Sr. Manager of Product Design, Sr. Lead UX Designer, and Lead UX Interaction Designer
Tools & Methods Used: AI (via Co-pilot, Figma Make, Miro AI, Lovable), Qualtrics surveys, Moderated User Interviews, Stakeholder Interviews, Concept Maps, Experience Maps, Hotjar, Google Analytics, Usertesting.com, Mural, Miro, Figma, Sketch, InVision, Zeplin, User task flows, Kano model, site maps, embedded design teams, design-as-a-service teams, dual-track agile approach, design systems adapted from the Material Design system.
Overview
Let’s be honest…car shopping can be stressful, especially when confined to the limits of a specific budget. Due to this, Autotrader has branded the concept of a budget calculator and loan pre-approval partnership (called My Wallet) within a web-responsive experience.
As the new native app is building upon its valuable features, My Wallet was deemed as an impactful revenue driver. My native app team found a happy medium between the long-lived, branded web interaction and a more intuitive native app experience.
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Before & After Discovery/Design Changes
Autotrader Finance Portal &
Budget Calculator
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A Glimpse of the Final 'My Wallet' Designs
Autotrader - Increase App Engagement via Push Notifications
Overview
Through prior research my team uncovered that car buyers would default to shopping for a car in-person (at the dealership) due to a tangible experience and synchronous line of communication.
For this, my vision was to design a push notification strategy that resembled a personalized, asynchronous conversation with car salesmen from many dealerships at once.
I led designers, engineers, content strategists, product management, and partnered with the director of engineering and advertisement to untangle the possibilities of push notifications within the Autotrader app.
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Before & After Push Notifications
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A Glimpse of Final Push Notification Designs
AT&T National Technician Portal & Native App
Overview
The Business Services Technician’s role and tools are technical and complicated. Their dispatch platform must encompass chat with various support teams, automated diagnostic tests, inventory swapping, consumer payment dashboards, merchants services, geo-fencing of facilities, customer communication channels, and more.
How might we design these complex necessities in a mobile app?
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Before & After Redesign
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Business Services Technician Persona
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ABS Tech Experience Map
